Joyce Hadley Copeland, Brand Storyteller
  • The Power of Good Copy
  • Why Joyce?
  • Elements of Your Story
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Details
Destination
Cuisine
Welcome
Little Luxuries
Fun


​​Marketing Copy for Multiple Channels


​Content marketing
Brochures, magazines, newsletters

Web content
Social media marketing

Customer stories
Resort / corporate profiles
Hotel reviews & photography
Industry trends reporting
​Video scripts

Product / service naming 
Press releases

Taglines
Sales center signage
​Copyediting / rewriting

CUISINE "Part of the fun of 'dining in' is the delight Gauthier takes in describing the flavours he's combined and bringing you samples of ingredients to smell..."
BACK STORY "Jean Harlow and Clark Gable carried on a torrid affair here (during Harlow’s honeymoon). Howard Hughes holed up in the penthouse, binoculars trained on starlets at the pool. Led Zeppelin tore up the halls on Harleys. Scarlett Johansson may or may not have hooked up with Benicio Del Toro in the creaky elevator. Chateau Marmont is Hollywood’s scrapbook, chronicling decades of flamboyance with lots of naughty detail." 
CHARACTER "Tucked discreetly off Sunset Boulevard with the hills at its back, Palihouse Hollywood is a few clicks off the radar and 180º from the stereotypical Hollywood scene. No front desk, no lurking paparazzi, few pretensions - just 36 super-sharp and spacious suites and residences with all the comforts of home and all the perks of a luxury hotel, fully equipped for stays of a few days to several months. 
DESTINATION ​"With day-trippers gone, the splashing courtyard fountain is interrupted only by the occasional buzz of a motorbike bumping over centuries-old cobblestones..."
© Joyce Copeland Copy  2017
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  • The Power of Good Copy
  • Why Joyce?
  • Elements of Your Story
  • Portfolio / Client Projects
  • Photography
  • Contact