Joyce Hadley Copeland, Brand Storyteller
  • The Power of Good Copy
  • Why Joyce?
  • Elements of Your Story
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Clients & Projects

Brand Tango / marketing, technology and design firm
This Deerfield Beach, Florida-based boutique agency has a flair for uncovering industry-altering ideas during the course of developing projects for clients. What starts out as a brand identity project often ends up as a new brand position, product enhancement, or improved approach to service.  Over the years, I've been on the team that produced two Gold ADDY award-winning vacation club member kits, a 70+-page vacation club member website, and environmental graphics for a ground-breaking interactive sales center. 

UNLIMITED VACATION CLUB by AMResorts ​5th Anniversary Magazine  
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Gold Travel Weekly Magellan Award 
DESTINATIONS by CLUB MELIÃ member kit and Quick Start Guide 
- Gold ADDY / single unit       - Silver ADDY / sales kit
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SILVERLEAF RESORTS VACATION CLUB multimedia sales center 
- Silver ADDY / sales promotion campaign
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PRESTIGE TRAVELERS website/digital member kit for vacation club 
by Karisma Hotels & Resorts
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i-escape.com / boutique hotel booking site
Over the past 10 years, I have written more than 55 reviews of boutique hotels in 11 countries handpicked by this award-winning booking site. Intended to read like advice from a close friend, each review includes 9 pages of unbiased description (including Highs and Lows) and practical detail (such as  recommended activities and favorite local restaurants), along with up to 40 photos. The coverage exceeds the level of detail in any guidebook, travel brochure or other website. 
Destination Overviews
LOS ANGELES, USA

ATACAMA DESERT, CHILE
CENTRAL HIGHLANDS, MEXICO

Hotel Reviews
WITT ISTANBUL SUITES
Istanbul, Turkey 


  
THE STANDARD
West Hollywood, California


RIAD CAPALDI
Marrakech, Morocco


POSADA PLAZA MAYOR
Colonia del Sacramento, Uruguay



Interval International / global vacation exchange pioneer
Interval International, a pioneer and innovator serving the vacation ownership market, operates an exchange network of nearly 2,900 resorts in more than 80 countries. Its quarterly magazine, Vacation Industry Review, targets developers of shared ownership resorts worldwide, as well as sales, marketing, and managerial professionals and thought leaders with a stake in this segment of the hospitality industry. In addition to the dozens of corporate and resort profiles I've contributed a number of cover features on emerging trends affecting the industry, including pet-friendly lodging, all-inclusive vacationing, alternative energy, voluntourism, and resort water parks. 
Industry Trends Features 
​​BEYOND THE BEACH (Cover feature)
​Mexico's Strategic Path to Growth
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RESORT RESTAURANTS REIMAGINED (Cover feature)            
An Appetite for Out-Of-The Ordinary Dining
       

​Corporate Profiles
ANGSANA VACATION CLUB
​Asian Experiences for Asian markets
​​MARRIOTT VACATION CLUB PULSE​​​​
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Turning Vacation Owners into Urban Insiders
© Joyce Copeland Copy  2017
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  • The Power of Good Copy
  • Why Joyce?
  • Elements of Your Story
  • Portfolio / Client Projects
  • Photography
  • Contact