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Experienced Brand Storyteller.Over two decades as a travel and hospitality copywriter and photographer, I've collaborated on hundreds of multi-scale B2B and B2C projects, producing award-winning copy for clients ranging from boutique ad agencies to global travel brands.
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I started out writing and editing travel magazines for business and vacation travelers. Years later, I transitioned into marketing hands-on education workshops for professional graphic designers and software programmers for multinational corporations. As a freelance writer, I authored four career-related books and launched my own e-guidebook series and website with independent reviews of vacation rental homes.
I stay current on trends in travel, hospitality and social media marketing through a combination of continuing education, networking and feet-on-the-ground research. My own travels have taken me to 27 countries (and counting) and fueled my imagination as I write to evoke the experience of a particular destination, hotel or activity. I'm at ease meeting and interviewing hotel managers and executives around the world and partnering with clients abroad. Working independently or as a strategic team member, I'll create strategic content for your travel, hospitality or destination brand. You can expect:
I stay current on trends in travel, hospitality and social media marketing through a combination of continuing education, networking and feet-on-the-ground research. My own travels have taken me to 27 countries (and counting) and fueled my imagination as I write to evoke the experience of a particular destination, hotel or activity. I'm at ease meeting and interviewing hotel managers and executives around the world and partnering with clients abroad. Working independently or as a strategic team member, I'll create strategic content for your travel, hospitality or destination brand. You can expect:
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• Fresh concepts
• A voice that resonates with your target audience |
• Storytelling that makes your brand live and breathe
• Buzz-worthy long and short-form copy |
What Clients Say ...
"Joyce always 'gets' what angle I'm going for and turns in clean, clever copy. She's a versatile writer, as comfortable with breezy destination articles as she is with profiling resort companies."
- Editor in Chief, Vacation Industry Review / Interval International
"Brilliant. Gives an insider feel to the place. Such a relief to get well-written, energetic, insightful write-ups like this."
-Editor / i-escape.com
"Amazing copy. I love this. So poetic."
-President and Creative Director / Brand Tango
- Editor in Chief, Vacation Industry Review / Interval International
"Brilliant. Gives an insider feel to the place. Such a relief to get well-written, energetic, insightful write-ups like this."
-Editor / i-escape.com
"Amazing copy. I love this. So poetic."
-President and Creative Director / Brand Tango
"Joyce generated concepts, styled and wrote the full copy for three very different and difficult projects, all while working under tight timelines. Joyce's professionalism with clients, flexibility and versatility make her an ideal partner on projects of all scales. Having a dependable partner you can count on to manage projects, interface with clients, think strategically and always stick to the timeline is absolutely invaluable."
-Account Supervisor / Brand Tango
"Can I tell you how wonderful your story is? It's all I can do not to run out and buy a bottle of wine - or sign up for that trip."
- Editor / Ambassadair's Journey Magazine
"I enjoyed reading the catalog from beginning to end. It tells a story ... it speaks my language. It shows that we can indeed create a personality that reinforces our promise to our customer. I attribute so much of that to your talent and your ability to get close to the customer."
-Vice President / Oracle Education
Connect with me at Google+ and LinkedIn.
"Joyce generated concepts, styled and wrote the full copy for three very different and difficult projects, all while working under tight timelines. Joyce's professionalism with clients, flexibility and versatility make her an ideal partner on projects of all scales. Having a dependable partner you can count on to manage projects, interface with clients, think strategically and always stick to the timeline is absolutely invaluable."
-Account Supervisor / Brand Tango
"Can I tell you how wonderful your story is? It's all I can do not to run out and buy a bottle of wine - or sign up for that trip."
- Editor / Ambassadair's Journey Magazine
"I enjoyed reading the catalog from beginning to end. It tells a story ... it speaks my language. It shows that we can indeed create a personality that reinforces our promise to our customer. I attribute so much of that to your talent and your ability to get close to the customer."
-Vice President / Oracle Education
Connect with me at Google+ and LinkedIn.